Careful research yields a deep understanding of your target audiences
Connect the dots across paid, earned, shared and owned media channels
Coordinated messaging across multiple platforms delivers unmatchable results
Cook + Schmid deploys its proprietary targeting platform and innovative advertising technology to engage with niche audiences and produce greater engagement with brands. While our tactics are effective across a broad range of market segments, we specialize in reaching multi-cultural and multi-generational audiences.
Our experience shows that integrated programs provide the best results. That’s why we design and implement strategies across all media: earned, shared, owned and paid. Our campaigns blend all four media types in a unified approach that yields the highest levels of engagement.
No two clients are alike – that’s why we build custom campaigns using the best tactics for your specific goals. Our robust toolbox spans many disciplines, including branding, creative development, advertising, digital engagement, public relations, community outreach, social media, and content generation. Our digital capabilities set us apart and provide clients with highly targeted national and international reach through powerful programmatic digital media buying capabilities.
Several clients have asked us recently about advertising during election season and whether they should back off due to rising costs and low inventory, or available ad spots. It is
San Diego (June 15, 2021) -Cook + Schmid (C+S) today announced winning a dotCOMM award for a creative multicultural approach to reach the Latinx community during the height of the
Programmatic or search engine marketing (SEM)? Clients often ask us which to use for promoting their products and services. It actually shouldn’t be an either-or decision. The two can work
