Enforcement Action Highlights the Importance of Marketing and Financial Compliance
Enforcement Action Highlights the Importance of Marketing and Financial Compliance In a high-profile enforcement action with wide-reaching compliance implications, the Federal Trade Commission (“FTC”) has permanently banned a transnational student loan debt relief operation and its principals from the industry. The defendants, operating under the name USA Student Debt Relief (“USASDR”), allegedly posed as federal […]
$20M Judgment Signals Increased Oversight of Business Coaching Industry
$20M Judgment Signals Increased Oversight of Business Coaching Industry In a decisive move to protect consumers from fraudulent “get-rich” schemes, the Federal Trade Commission (“FTC”) has secured a lifetime industry ban against Robert Shemin, the final defendant in its case against Ganadores, a deceptive business coaching and investment training operation. The June 2025 settlement bans […]
Ascend Ecom and Owners are Banned from Business Opportunity Marketing in $25M FTC Enforcement Action
Ascend Ecom and Owners are Banned from Business Opportunity Marketing in $25M FTC Enforcement Action The Federal Trade Commission (“FTC”) has taken another strong step in its crackdown on deceptive business opportunity schemes, this time targeting Ascend Ecom, an ecommerce coaching operation accused of using false AI income claims and coercive contracts to defraud consumers. […]
Political Campaigns Putting a Squeeze on Your Advertising Budget?
Several clients have asked us recently about advertising during election season and whether they should back off due to rising costs and low inventory, or available ad spots. It is true that political campaigns gobble up advertising as the election nears. And every year, the campaign cycle seems to start earlier. We don’t recommend that […]
Cook + Schmid Wins DotCOMM Award For Creative Multicultural Campaign
San Diego (June 15, 2021) -Cook + Schmid (C+S) today announced winning a dotCOMM award for a creative multicultural approach to reach the Latinx community during the height of the Covid-19 outbreak in 2020. The award acknowledged an outreach program that C+S developed for the Chicano Federation and the Latino Health Coalition, designed to raise […]
Digital Advertising: Programmatic VS Search Engine Marketing
Programmatic or search engine marketing (SEM)? Clients often ask us which to use for promoting their products and services. It actually shouldn’t be an either-or decision. The two can work together very effectively as part of an integrated campaign. But each has strengths. SEM, formerly commonly known as Google AdWords, involves bidding on key words […]
Cook + Schmid Homepage
CONTACT US Award-Winning Public Relations Agency that Delivers Outstanding Results Achieve superior user engagement you deserve CONTACT US Get the experience & expertise to overcome any public relation hurdles Disciplined Strategic Planning Careful research yields a deep understanding of your target audiences Highly Creative Tactics Connect the dots across paid, earned, shared and owned media […]
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!